2008/04/11

The Insolence Of Hillary Swank

Guerlain used to be identified with our grandmothers, not in vain the first perfume dates from 170 years back, but it has developed as well as women. If in 20's created Shalimar because of the oriental fashion of the decade, in 80's created Samsara because of the chase for spirituality. In the new century comes Insolence, dedicated to audacious and spontaneus women, with Hillary Swank as the muse.

Since 1828, there have been created 626 fragances, some of which survive today with little changes in their formula. Their bottles, whether designed by Baccarat or sculptor Robert Granai, has always being ideal as a present or for collecting. In that sense, Insolence it's not an exception. It's composed by three half-spheres that seem to spiral up and reflect light, as it's explained in www.insolence.com.

The fragance, composed by violets, red berries, and iris, is so light and charming that fits every taste, even for those that will always associate violets with the intensity of Elizabeth Taylor. It shows the spirit of freedom, natural elegance, a captivating grace that defines the two times Oscar winner and once Karate Kid Girl Hillary Swank. In her own words, the reason why she decided for the company was its large tradition and that, as she, when they believe in a project, get involved 100%. "That's how nowadays woman is, independent. It's Insolence", she declared in an interview during the launching campaign.
The range comes in 7,5 ml extract, 30 ml, 50 ml, and 100 ml eau de toilette.


Feel the Insolence experience viewing the ad in

http://www.youtube.com/watch?v=CuGs5nOpZUM

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