2008/03/28

The Perfume Of A Cloud


"You've got something. You've got a gift"*. With this suggestive slogan Pepe Barroso introduced his most classical perfume, Don Algodón, a just in case, and one of the Spanish best sellers, with Aire by Loewe and Massimo Dutti Woman. Without the sensuality of Don Algodon Homme, it has remained in the top since the 80's.

In 1985 born Don Algodon, a clothes brand addressed to young women at affordable prices, adapted to Spanish tastes and in the range of Benetton, and represented with a cloud. Obviously it was a success. In fact, La Bola de Cristal interviewed him as an example of the sucessful businessman.The best modelled for him, as Valeria Montenegro and Miriam Reyes. Soon there were launched perfumes and make up products. The arrival of the group Inditex and Mango changed the market and as a consequence Barroso was forced to let go his weekest divisions, his make up lines, and boosted his strong points, the perfumes. Models like Jaydy Michel and Carla Goyanes help him to reinvent the concept.

The perfume Don Algodon was born in 1986 and since then became one of those that always returns to our lives in special moments because it's heavenlike and easy to match. For the 20 th Anniversary the singer Edurne was chosen as the new image, as she represents a fresh and naturally talented woman, the spirit of the brand.

The line consists of the cologne in sizes 50 ml, 100 ml, and 200 ml; a deodorant; a body cleanser and a body milk. Its kits are always unforgetable: the cologne (100 ml) and body cleanser (50 ml) and body milk (50 ml) or the cologne (100 ml) and a teddy bear (a different model every year).

*From the original:"Tú tienes algo. Tú tienes un don".


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