Known by her boho style in dressing and living and her support to enviromental causes, Kate Hudson goes a step further and launches Wildaid, a eco friendly haircare line, which 10% of benefit will go to a foundation to end with the illegal trade of wild annimals. It will be on sale on Autumn. If David Babaii, her hair stylist has helped her in the creation of this products, in the promotion she has being helped by Peter Lindbergh, who shot her in Africa, surrounded by wild animals. Posing with lion cubs and cheetahs was fun, even though she passed some scary moments. This line is mainly organic, free of sulfates, parabens, or animal products, and has not been tested on animals. Shampoos, conditioners and styling tools are the soul of this project, which aims to offer a wider range soon. |
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